Creative Roll
Challenge
G.F Smith is a paper merchant based in Hull. They wanted to show the tangibility of their papers and its continued importance in the digital world.
Approach / Outcome
Creative Roll is a letter-sized PR package sent to designers to make them aware of G.F Smith’s wide range of colours, sustainability, GSMs, and finishes. Creatives are encouraged to use the tactility of paper through playful prompts. Industry Brief.
Packaging
Branding
Collaborative Project with: Samuel McCabe, Eva Welch, Albert Richardson & Amy Laase