TV Licensing Tactics
Challenge
TV Licence Tactics is a grassroots campaign to educate UK homeowners and renters about the lies TV Licensing use to intimidate people.
Approach / Outcome
Bullying is our Business uses humour and plays on TV Licensing's own tactic of using stamps to look important, but reimagined through the lens of a child bully, to show how powerless the BBC is. It runs across print and social media.
Branding
Social Media
Campaign
